Dorsia
Founding designer of the reservation platform for top dining and nightlife experiences
Dorsia is a members-only app for booking impossible reservations, tables, and invite-only cultural moments. As the founding designer, I owned early product and marketing design. I worked closely with senior leadership to strategically facilitate expansion from zero to 60K users, 12 global markets, and five additional designers.
Metrics & Impact
0 to 60K Users
Over 2-year tenure
12 Global Markets
6 domestic, 6 international
5 Additional Designers
Oversaw 3 junior designers
~$40M Total GMV
Over 2-year tenure
Featured Dorsia Subprojects
Role Breakdown
I began my tenure in 2022 as a design-product generalist, filling the gap of the designer and helping with product management. I also led a team of junior designers to rapidly iterate on everything from app features to new market launches.
Year 1 saw many early-stage business opportunities, so I helped workshop product and go-to-market ideas with company leaders. As both a technical design executor and project facilitator, each day was a hands-on collaboration between product, marketing, and engineering.
By year 2, we hired more designers and our individual functions became more siloed. Toward the end of my time, I focused mostly on executing products to help elevate our brand and strategic partnerships, aided by my longstanding literacy in the company vision and DNA.